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The 7 Steps to Negotiating PPO Fees
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The 7 Steps to Negotiating PPO Fees

When: Thursday, May 7, 2020
Where: Live Webinar - Zoom
United States
Presenter: Benjamin Tuinei
Contact: Reyna Gomez

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Presentation will be presented as a live webinar. Further information soon to come. 

2020 Tuition Rates

Member +2 Staff: Free

Addt'l Staff: $25.00 /each

Non-Member: $65.00 (early Bird)

Walk-up Fees: $20 (if space is available)

After April 23, 2020

Non-Member: $85.00

Attendees must cancel reservation 48 hours prior to the event to receive full refund. 



Tri-County Dental Society designates this activity for 2 continuing education credits; this course is a 2 hour lecture.  (2CEU's)


Course Description:

  • 7 proven and effective steps in negotiating better PPO rates (for PPO participating doctors)
  • The history and future of dental insurance
  • Negotiating tips for the solo and group practice
  • Maximizing your leverage in negotiating
  • How to get to the right executive to negotiate
  • Should you participate and if so how do you make it profitable?
  • How to handle downgrades and alternative benefits
  • Managing better reimbursements for complex or challenging cases
  • Non-covered services
  • Tips on avoiding common billing pitfalls
  • The quality of your dentistry can be financially protected


Course Objectives:

Doctors will be more successful in helping patients to move forward with the treatment they need if they employ proven techniques on how to work with insurance companies in the best interest of the patient and the practice.  Sometimes the use of these skills determines whether a patient commits to starting treatment or decides to “wait and think about it”. Attend this session and receive tips and tools you can use on an immediate basis to receive the full insurance reimbursements to which you are entitled. 


About the Speaker:

Mr. Tuinei began his dental career in 2007 while working for a small dental corporation in Phoenix Arizona managing all insurance related functions. He was hired as the Executive Director of 3rd Party Payor Operations. During his first few months, he created systems and operating protocols and restructured a 12 person billing department that improved collections from a  low 65% to 98%.  At the same time, Mr. Tuinei learned how to effectively negotiate with 3rd party payors that gave a boost in annual insurance related revenue of nearly 1 million dollars for a team of only 10 general dentists. Mr. Tuinei’s early experience in negotiating with 3rd party payors caught the attention of other large group practices and hundreds of solo dental practitioners in Arizona, Utah, Nevada, Idaho and Colorado.  Consequently, he unintentionally discovered an under-served section of the dental industry: 3rd party payor negotiating (aka insurance fee negotiating).  Mr. Tuinei opened Optimum Dental Solutions in September 2009 to serve the needs of dentists who were actively seeking assistance in improving their insurance reimbursements. In 2015 Optimum Dental Solutions was rebranded to Veritas Dental Resources. Veritas stands for truth and is a core value you will not find while dealing with dental insurance directly. 


Mr. Tuinei is going on his 21st year as a professional public speaker.

He currently serves as the President of Veritas Dental Resources and sits on the Board of Directors for The Dental Business School, Business Ownership Mentoring of America, The Dental Leadership Academy, and a co-host on The Navigating Dental Insurance Podcast.


Mr. Tuinei has been recognized by several state Dental Associations and various dental study clubs as “The Authority” on PPO strategies and PPO fee Negotiating.  Please see his most recent article in Aesthetic Dentistry Magazine titled “Play to Win!” 


Benjamin Tuinei has a financial interest in commercial services that he may discuss in the presentation.


 TCDS has no financial relationships relevant  to this presentation to Disclose

Tri-County Dental Society gratefully acknowledges the generous supports









  DBC Approved Provider No.:  2191

Tri-County Dental Society is an ADA CERP Recognized Provider

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

 Tri-County Dental Society—Locally Approved PACE Program Provider for FAGD/MAGD credit. Approval does not imply acceptance by any regulatory authority, or AGD endorsement. 2/1/2017 – 2/1/2021 Provider ID 212138